Cherie Blair Foundation for Women (CBFW) - External evaluation of the HerVenture project in Vietnam - 2020

Project Description:

The purpose of the evaluation was to understand the extent to which the HerVenture project met its goal of enabling women entrepreneurs in Vietnam to grow profitable and sustainable enterprises.

·        Designed a monitoring, evaluation and learning (MEL) plan to outline the evaluation methodology using the CBFW’s data collected from the baseline survey and the app analytics.

·        Collected data via online surveys, phone interview with HerVenture participants.

Developed a final evaluation report to present the evaluation findings, methodology, data collection tools, and develop a short summary report of the findings.

MKE implemented the following tasks:

·        Conducted a kick-off meeting with client to finalize scope of evaluation, approach

·        Conducted desk review (CBFW's documents, App data, industry level data)

·        Developed data collection tools (online questionnaire, Key Informant Interview (KII) guide & template)

·        Developed an Inception Report which presented a detailed methodology, MEL plan, implementation plan with clear timelines, tasks, deliverables, survey sample/ target participants

·        Designed a Google Form for the online survey

·        Conducted a pilot before actual survey and interviews

·        Screened eligible users for the survey and KIIs from a list of approximately 4,000 users

·        Conducted the Online survey to get responses from 55 app users

·        Conducted more than 20 telephonic/video KIIs with app users

·        Conducted KIIs with key stakeholders (CBFW, WISE & its partners)

· Finalized report and presented in an online workshop with Client